Corporate Courses

Good manners certainly are good business in this era of relationship marketing. Organisations can no longer assume that their chosen company ambassadors are capable of relating to clients on a professional yet human level. Diplomacy and self-presentation are of the utmost importance when developing on-going corporate relationships. To succeed in this increasingly competitive arena, professionals must become world-class if they want to rise to the top and stay there. Solid business relationships are built on presenting ourselves and treating our customers and clients better than the competition. And that takes a mastery of etiquette. A working knowledge of etiquette helps create the competitive edge.

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The Ambassador Program ®

Good manners certainly mean good business in this era of relationship marketing. Organisations can no longer assume that their chosen company ambassadors are capable of relating to clients on a professional yet social level. Diplomacy and self-presentation are of the utmost importance when developing on-going corporate relationships. This is a fully comprehensive program which combines elements of all of the corporate programs.

As a result of this program the participants should be able to:

  • Understand the relevance of appropriate presentation, image, deportment and etiquette and protocol to an international standard.
  • Respond appropriately to every etiquette and protocol situation which they encounter in the course of their duties.
  • Respond accordingly when confronted by either appropriate or contrary behaviour in others by utilising productive communication skills.

Topics Included

  • Corporate Presentation and Grooming
    • The Percy Institute 5 P’s
    • First impressions – the statistics: make them work
    • Grooming and executive presentation
    • Dress suggestions: men and women
    • Deportment, body language & gestures
    • Cross cultural awareness
  • Business Etiquette
    • The ACER Principle ®
    • Order of Precedence
    • Introductions
    • Remembering Names
    • Forms of Address
    • Etiquette of the Handshake
    • Etiquette of the Business card
    • Cross Cultural Awareness
  • Telephone etiquette
    • executive manners
    • mobile and text communication
    • concluding telephone conversations
    • conference/video call etiquette
  • Written correspondence
    • forms of address
    • hand written v. electronic
    • email etiquette
  • Corporate conversation & communication skills
    • Communication Skills
    • the communications model
    • avoiding listening barriers
    • appreciate good body language
    • sharpen conversation skills
    • small talk and topics of conversation
    • cross cultural communication
  • Dine Like an Ambassador ®: Modern western dining etiquette
    • understanding invitations
    • menus and meals
    • at the table – seating plans – ranking
    • putting it all together – food and wine
    • conversation and table talk
    • toasting protocol
    • dining etiquette
      • utensils, glasses, napkins
      • difficult foods
    • wine etiquette
    • an introduction to the dining etiquette of various Asian countries
  • Tutorial: western dining etiquette: luncheon
  • Networking for Success
    • networking as a marketing tool
    • networking techniques: the “tag team” approach
    • networking management
    • successful mingling techniques
    • the etiquette of the networking function
  • Sporting Functions and Corporate Boxes
    • the role of the host and guest
  • The Ten Commandments of Excellent Business Protocol ®

Evaluation and Conclusion

Presentation of Certificates

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This program is offered over two days, either as a private consultation or a public course (minimum number required). The investment includes interactive tutorials with our expert instructors, a comprehensive manual, refreshment and two seated formal luncheons.

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THE AMBASSADOR PROGRAM (CHINA)

This program covers all the elements of The Ambassador Program but places emphasis from the perspective of doing business in China. The dining etiquette component has a practical session with a Chinese meal covering all aspects of the Chinese banquet, the tea ceremony and general dining and toasting etiquette.

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STRIVE FOR BUSINESS SUCCESS

To succeed in this increasingly competitive arena, professionals must become world-class if they want to rise to the top and stay there. Solid business relationships are built on presenting ourselves and treating our customers and clients better than the competition. And that takes a mastery of etiquette. A working knowledge of etiquette helps you do business better and creates the competitive edge.

Topics include:

  • Business Etiquette and Protocol
  • The ACER ® Principle
  • Order of Precedence
  • Introductions
  • Remembering Names
  • Forms of Address
  • Etiquette of the Handshake
  • Etiquette of the Business card
  • Business Telephone Etiquette
  • Business Correspondence
  • Email etiquette
  • The Ten Commandments of Excellent Business Protocol ®

Who should take the program?

  • Professionals at all levels of the corporate ladder who wish to learn how to feel comfortable in any business situation and improve their professional image.
  • Small and medium business people.

Note

This program is offered over a half day, either as a private consultation or a public course (minimum number required). The investment includes interactive tutorials with our expert instructors, a comprehensive manual, and refreshment.

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STYLE FOR SUCCESS

First impressions are based on a number of factors, the most important of which is personal presentation image and grooming. The saying “never judge a book by its cover” is widely known but in reality first impressions are extremely important because even though the way in which we present ourselves doesn’t change our abilities to communicate confidently, it does affect other people’s perceptions.

Topics

      • First impressions – the statistics: make them work
      • Fashion and the Modern Executive
      • Wardrobe suggestions for various circumstances
      • Cross cultural awareness in wardrobe selection“lounge suit”

What to Wear

      • “black tie”
      • Traditional “formal”
      • Traditional “informal”
      • “smart casual”
      • “casual professional”
      • National dress
      • Ceremonial/medals

Deportment and Body Language

      • Walking
      • Standing
      • Seating
      • Stairs
      • Body language
      • The handshake
      • Eye contact
      • Cross cultural awareness in deportment

Who should take the program?

People who wish to enhance and improve their personal and professional image

Note

This program is offered over a half day, either as a private consultation or a public course (minimum number required). The investment includes interactive tutorials with our expert instructors, a comprehensive manual, and refreshment.

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BUSINESS ENTERTAINING AND DINING SKILLS

Business is conducted at receptions and dinners, theatre and sporting functions, meetings that on the surface seem purely social but which often provide the avenue for a positive first impression.

      • Are you comfortable hosting an important dinner for clients?
      • Do you know which chair is considered the correct one for the guest of honour when you are planning dinner in a restaurant?
      • During a business lunch, is it too early to talk business during the first course or too late after dessert?

Business Entertaining and Dining Skills will provide a useful set of tools for those special situations where business relationships are developed and strengthened in social settings. Dining skills for a variety of different cultures will be discussed.

Topics Included

      • Dress Requirements and Self-Presentation
      • Invitations and Replies
      • Host/Hostess Duties
      • Receiving Lines
      • Seating Plans
      • Guest Etiquette
      • Guest of Honour’s Role
      • Restaurant Etiquette
      • Table Settings
      • Dining Skills and Etiquette
      • Wine Selection
      • Networking and Reception Etiquette
      • Reception and Dining Conversation
      • Toasting

Note

We will customise the program for your organisation.
This program is offered over a half day, either as a private consultation or a public course (minimum number required). The investment includes interactive tutorials with our expert instructors, a comprehensive manual, and refreshment.

A formal seated luncheon is offered additionally as a practical session.

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BUSINESS COMMUNICATION AND CONVERSATION

This course is suitable for people who wish to improve their professional image, young executives looking to advance within an organisation or job seekers looking to make a good first impression.

Topics Included

Voice

      • modulation
      • accent
      • vocabulary

The Communication Model

      • the art of being a good listener
      • body language and communication
      • interactive exercises in listening

Conversation

      • preparation
      • information
      • give and take
      • assisting those in need
      • open v. closed questions
      • cross cultural communication

Verbal v. non-verbal communication

      • small talk and subjects of conversation
      • extricating from conversations to mingle
      • successful mingling

Note

This program is offered over a half day, either as a private consultation or a public course (minimum number required). The investment includes interactive tutorials with our expert instructors, a comprehensive manual, and refreshment.

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COUNTRY SPECIFIC CULTURAL BRIEFINGS

A country specific cultural briefing is offered as a private consultation or a group session tailored to meet the requirements of the client. It covers subjects such as Cultural Etiquette and Protocol, Greetings and Farewells, Communication and Conversation Styles, Business Etiquette and Protocol, Dress Codes and Cultural Requirements, Gift Giving Protocol and Dining Etiquette.

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